JOTU Outbound Sales

More qualified appointments.
Without hiring more salespeople.

And if it doesn't work, I'll give you a full refund.

Built for SMEs who are great at what they do, but need help getting in front of the right people.

I've helped 20+ businesses increase their booked appointments by over 50% within 30 days using the same blueprint.

See if this works for your business
JOTU presenter

SME APPOINTMENT ACCELERATOR

Phase 1
Discovery 🔍
Finding your fastest path to profit

Every business is unique, so the first step is to understand yours.


What we cover

We speak with your sales team, understand your products and market, then sit down with your senior team to get clear on exactly what success looks like for you.

The result
We establish which target markets represent your biggest opportunity
Every part of the accelerator is focused on the routes that will win you new customers, grow revenue, and deliver ROI
Phase 2
The Blueprint 📋
Building your outbound machine

I then use this information to create an end-to-end lead generation blueprint designed around your business.


Built for your team

Everything your team needs to generate leads is in one place, ready to use from day one of implementation.

The result
Your team will be focusing on customers that are the right fit for your business
Their approach will resonate with the people you're trying to reach
Every touchpoint is mapped out before anyone picks up the phone
You're set up to have the right conversations from day one

What's included in your blueprint
01
🎯
Perfect Prospect Profile

A clear picture of exactly who needs your help right now and why. This defines every part of the system that follows, from the data you build to the message you use. Without this, outreach is guesswork.

02
💬
The Message That Matters

The specific problems you solve, framed in the language your customers actually use. This is what turns a cold outreach into a relevant conversation and gives your team confidence in what they're saying.

03
🔍
60 Leads in 60 Seconds

Exactly where to find your ideal contacts and how to verify them. Good data is the foundation of consistent outreach. This guide means your team spends time talking to prospects, not hunting for them.

04
📞
Call to Calendar

A structured approach to every call: how to open, how to qualify quickly, how to build credibility, and how to agree a clear next step. Your team will know exactly what to say and where to take the conversation.

05
✉️
Sent to Signed

Templates and writing principles for emails that actually get read and replied to. Short, relevant, and easy to act on. Built specifically for your business so they never sound generic.

06
📅
Follow-Up Formula

A proven sequence of calls and emails with timing built in. Most appointments aren't won on the first contact. This cadence ensures your team follows up in the right way, at the right intervals, without being pushy.

07
🛡️
Pushback Playbook

Clear, confident responses to the pushback and misconceptions your team encounters most. Objections handled well often lead to the best appointments. This guide turns hesitation into conversation.

Everything is built around your existing tools: a CRM and shared workspaces, or Excel and Word.

Phase 3
Training Day 🎯
Getting your team ready to launch

Once the blueprint is built, I show your team how to use it.


How it works

This is a collaborative training session where we get your team comfortable with the system. I'll walk through each element, share how other businesses are using it to generate results, and make sure everyone leaves ready to implement.

The result
Your team leaves knowing exactly what to do and how to do it
They're bought in and motivated to use it from day one because they helped shape it
Phase 4
Hands-On Launch 🤝
In-person implementation with your team

This is where we move from theory to booking appointments.


What this involves

Once the framework is in place, I spend a full day working side by side with your team, using the system on real calls, in real time. It's a supportive and hands on session where I demonstrate the techniques myself, including booking appointments for your business on the day.

The result
Your salespeople get comfortable using the system on real calls
Once your team sees it working, they continue to use it
It takes the pressure off you as the owner or manager to drive implementation
We typically leave the day with at least one appointment already in the diary
Phase 5
In Your Corner 💪
Ongoing support as momentum builds

As your team gets going, questions will come up and I'll be there to help.


How it works

I'm there via phone or email on an ongoing basis to answer questions and support your team's implementation so you're not the one fielding every question as the team finds their feet.

The result
Your team stays on track without losing momentum
Problems get solved quickly before they become habits
You stay focused on running the business, not managing the process
Phase 6
Team Development 📈
Ongoing in-person training

Two further in-person hands-on coaching sessions to develop your team.


What's covered

We build on what's working, sharpen what's already landing, and refine the message as your team learns what resonates with prospects.

The result
Your team gets sharper with every session
Results compound as good habits become second nature
The message tightens leading to more conversations with the right people
Phase 7
Progress Report 📊
Results and maintaining momentum

Covering what's been achieved and everything they need to move things forward.


What this involves

A full in-person debrief with your leadership team, covering what's been achieved and giving them everything they need to continue growth.

The result
Your leadership team have the tools to maintain growth
You have a proven system and the knowledge to keep building on it
Growth doesn't stop when the package ends

APPOINTMENT SETTING SERVICE

For most businesses, prospecting is the part of growth that never quite gets cracked. Calls that went nowhere, emails that got ignored, a list of contacts that led to nothing. It's not that prospecting no longer works; it's that the approach has changed.

I build and run the right approach for you, booking qualified appointments with decision makers who are the right fit for your business.

Pick your starting point:

New business prospecting
Calling and emailing target accounts to open conversations and book meetings with decision makers
Key account targeting
A tailored, multi-touch approach focused on your highest-value prospects
Lapsed customer reactivation
Re-engaging past customers who already know you, to generate early quick-win appointments
Event and referral follow-up
Converting warm leads from events, referrals, or inbound interest into booked appointments

How the service works

1
Blueprint
The first step is building your SME Appointment Accelerator: a complete prospecting system built around your business, your market, and your ideal customers. This is the foundation everything else runs on.
2
Implement
With the system in place, I proactively reach out to new accounts, lapsed leads, and past customers on your behalf, booking qualified appointments directly into your calendar so they can focus on closing, not chasing.
3
Review
Every month we review what's working and what isn't. Messaging gets sharpened, targeting gets refined, and the approach evolves as your business grows. Nothing is set and forgotten.

IS THIS FOR YOU?

Take 30 seconds to answer these questions and you'll find out.

Step 1 of 5
Are you looking to increase the number of appointments you're booking through outbound sales?
This helps us check we're a good fit before taking up any more of your time.

This probably isn't for you

JOTU specialises in outbound sales: building pipelines, booking appointments, and converting conversations into clients. If you're primarily looking for marketing support, we're not the right fit right now. If that changes, we'd love to hear from you.

How large is your sales team?
Include yourself and anyone involved in prospecting or business development.
What is your estimated average order value?
Your typical deal size when you win a new client or contract.
Is the annual value of each customer typically over £2,000?
Think repeat orders, retainers, contracts, or ongoing spend across the year.

This probably isn't a good fit

Outbound sales works best when deal values can cover the cost of prospecting. With both an average order and annual customer value under £2,000, the economics can be challenging. If your business model changes or values increase, we'd be glad to revisit.

If we generated 5 new appointments for you next week, do you have the capacity to attend them?
There's no point booking appointments you can't get to. We want this to work for you from day one.

Now isn't the right time

If you're already at capacity, adding more appointments won't help, it'll add pressure. Come back when you have the headroom to take on new business and we'll make sure the pipeline is ready to go when you are.

It sounds like a good fit so far.

Fill in your details below and we'll be in touch.

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Thank you, we'll be in touch.

We aim to respond within one working day. Here's a summary of your answers for reference.

Your responses

FAQ

We've tried cold outreach before. Why would this be different? +
From small manufacturing businesses based in the north through to multinational SaaS enterprises in London, there are sales teams who are consistently booking appointments through cold outreach every day. The key is getting the set up right. If you want to pick my brains on what you've tried before and how you can change things moving forward, fill out a contact form and we'll pencil in a call.
How long before I see my first appointment? +
Most companies start to see their first appointments come through within one to two weeks, and it builds from there as the system beds in.
Can you guarantee a certain number of appointments? +
Not all appointments are equal. Some approaches are more strategic, they take longer to plan and the targets are harder to reach, but the opportunities are significantly larger. For these, you might expect your team to book 4 to 8 appointments per month. Others are more volume-driven, where 15 to 20 per month is realistic. Once we've spoken and I understand your business and goals, I can give you a clear guide on what to expect.
What makes this different from hiring a part-time BDM? +
Most businesses don't have a headcount problem, they have a prospecting problem. A part-time BDM gives you capacity, but if the effort isn't focused in the right areas with the right message, the results won't follow. Getting that foundation right, building momentum, and setting your sales team up for success is the focus of this process.

Get in touch

If you're curious about whether this could work for your business, fill in the form below and I'll be in touch.